Having a great name and a great logo is key to building your business and brand. It is what distinguishes you from the competition, develops recognition, and facilitates loyalty between customers and your business. To start the design process, I first have my clients fill out a short questionnaire. This provides valuable information as to what exactly they do, who their target market and competitors are, style preferences, and more. Then I get to work designing 5-8 initial options. From there, we narrow it down and make revisions until it is perfect! Once the logo is finalized, I supply the client with a logo package (including AI, EPS, JPG, and PNG formats) and brand sheet that includes font selection and color pallet.