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Hi! I’m Dana Laureano, a professional graphic designer and creative director based in Rockford, Michigan, with more than 20 years of experience in branding, packaging, print, and digital design.

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I’m also the founder and designer behind Bad Betty Greeting Co., a vintage-inspired greeting card and novelty brand I started in 2020. Outside of Bad Betty, I’ve been a longtime collector of vintage ephemera, antique packaging, and all the weird little treasures hiding at estate sales. I also run Ruggy Revival, my vintage resale shop on Etsy.

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Check out my other work:

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Bad Betty Greeting Co.

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Ruggy Revival Etsy Shop

TOOLS & SOFTWARE

Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Adobe Lightroom
Adobe Acrobat
Wix
Digital Photography & Photo Retouching

EDUCATION

KENDALL COLLEGE OF ART AND DESIGN

2008

Bachelor of Fine Arts; Graphic Design

DESIGN SERVICES

BRAND & IDENTITY
• Logo & Identity Design
• Brand Development
• Marketing Collateral
• Visual Brand Systems

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PRINT & PACKAGING
• Packaging Design
• Retail & Point-of-Sale Graphics
• Catalogs & Editorial Layout
• Brochures, Mailers & Promotional Materials

• Advertising & Large-Format Graphics
• Apparel Graphics
• Print Production & Prepress

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DIGITAL DESIGN
• Website Design
• Digital Advertising
• Social Media Graphics
• Email & Promotional Graphics
• Motion Graphics & Short-Form Video

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PHOTOGRAPHY
• Product Photography
• Commercial Photography
• Photo Editing & Retouching

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