This cheeky Old Spice Deodorant ad campaign is a student piece from college. I took the made-up words "Bobby Orange", "Smellibacy", and "Stink Stamp" and inserted them into the dictionary with the tag line, "Don't sweat it." The campaign won a Gold Addy Award under the "Consumer Publication Ad" category in 2009. 

Dana Laureano   |   Graphic Designer   |   Grand Rapids, MI   |   269.845.5026   |

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